Video animation and traditional video are important parts of any marketing strategy. Video animation is the process of putting independent pictures together to illustrate continuous motion. Think cartoons and Pixar movies! Video animation has artistic qualities that regular video does not possess.
Video animation is easy to adjust. If you want to change something, it’s often as simple as switching the background in a video or swapping out a graphic. There’s no need to schedule a whole new video shoot, as this is often a waste of time and money!
And when trying to explain something to your customers, animation allows you to illustrate just about anything. It also presents great opportunities to use charts and graphs and explain them in a simple manner.
With video animation, there truly are no boundaries. You, the business owner get to choose what your characters look like. Your animations can be customised to reflect a specific target audience. You also have more control over the audio.
Video animation allows companies to utilise voiceover to its maximum potential. This eliminates the need to shoot multiple takes of a video if the audio isn’t good.
The Internet is full of crappy videos, partly because many companies lack the know-how to do animation. Don’t get lost in the clutter of bad videos. Choose a format that will get you noticed. Use animation to stand out!
So many companies are starting to use video animation in their marketing. And, for good reason — animated marketing videos can increase sales by as much as 60 percent!
Remember, video animation is for everybody! Because the possibilities are endless in the world of animation, this form of marketing can capture the hearts and minds of any audience, regardless of gender, race or sexual orientation.
If you think animation can take your business to the next level, come talk to us!