One of my favourite things to do in the morning is open Twitter and browse for the latest news and for interesting updates. Every now and then, I would come across a truly motivational account and like half of the tweets. But in reality, how many of us really do go back to our Favourites..
Today self-image matters more than ever before. Any bright entrepreneur will tell you that if you want to be ahead in the game, you need to know how to use social media so that it works for you. Successful companies realize the importance of creative digital presence and the power of social content. Blogging is..
Social media has opened a novel and fast-developing sales platform, and having a Facebook page or a Twitter account seems common practice for small businesses. Although according to Convince and Convert, social media only accounted for 1.55% of all e-commerce traffic, with a .71% conversion rate, this does not mean social media can’t help you..
Weibo’s success story is spectacular: the Chinese microblogging platform has enjoyed an exponential growth trajectory since its launch in August 2009. With more than 361 million active monthly users and 154 million daily users, the Chinese version of Twitter has had tremendous impacts on how businesses across the Asia-Pacific region execute their social media marketing..
Digital marketing can be quite different in China as the country has no access to the common social media platforms in the rest of the world, such as Facebook, Youtube, Instagram and Twitter. While more than half of the Chinese population (closing on 1 billion worldwide) are using this instant messaging app called Wechat. It’s..