Orsolya is a very inspiring serial entrepreneur from Hungary. She is also an experienced marketing strategist, workshop designer, teacher and start-up founder. She has lived in 5 different countries and helped to build countless businesses. Having worked with mega brands like Peugeot and Jhonson&Jhonson, built her own tech startup reaching a million people around Europe and..
As a content creator, I’m sure you will agree that your brain while extremely creative, can also sometimes get chaotic with all the ideas you have. This can make it hard for you to put great content out there because it can be tough to get a handle on all your ideas. Today we will..
Small companies are facing this dilemma of growing their business while keeping in touch with each client. There are many automated marketing and sales tools to take SMEs to the next level. This Tech Tuesday, we will compare two of the most popular marketing tools for small firms: InfusionSoft and Hubspot. InfusionSoft is an all-in-one..
Adrien Gaubert is the co-founder of myGwork, a global social recruitment & networking hub for LGBT professionals and organisations for promoting diversity and inclusion in the workplace and beyond. Let’s hear Adrien’s journey to become a social entrepreneur and how he managed to empower LGBT professionals. 1. What motivated..
Weibo’s success story is spectacular: the Chinese microblogging platform has enjoyed an exponential growth trajectory since its launch in August 2009. With more than 361 million active monthly users and 154 million daily users, the Chinese version of Twitter has had tremendous impacts on how businesses across the Asia-Pacific region execute their social media marketing..
Digital marketing can be quite different in China as the country has no access to the common social media platforms in the rest of the world, such as Facebook, Youtube, Instagram and Twitter. While more than half of the Chinese population (closing on 1 billion worldwide) are using this instant messaging app called Wechat. It’s..
Instagram, the photo-sharing application for the younger generation, is a great platform to market your business and engage with your audience aesthetically. With 90% of its users under the age of 35 and 1 million active advertisers, Instagram has been recognised as one of top 100 iPhone Apps in the world. Its surge in popularity has amplified the importance of..
Photo editing is an indispensable process for most social media gurus before posting their carefully composed pictures. These photos often go under scrutiny in more than a single application to get the desired effects before they were shown to the public. There’s no reason not to keep up with the crowd if you want to..
Nearly 90% of micro businesses (businesses with 0 to 9 employees) do their own marketing and sales campaigns. It is hard for small businesses to have that Economy of Scale to outsource their marketing and sales activities. However, updating your content and latest campaigns on every channel while keeping in touch with every existing and..
Google Trends and Hashtags – Find Hot Topics to Write in Your Blog Posts Every Tuesday, I will share some tech boosts for your businesses. This week let’s start with Google Trends and hashtags and how you can manipulate information to your advantage. Google Trends is a search facility that indicates the popularity of particular search..