You’re reading this online. It could be on your phone or laptop. You may have found yourself here because of a search, following the site, or just curious because of something you saw on Twitter, Instagram or Facebook. It’s the norm, isn’t it? Businesses set up a website, run a blog, get active on social..
Most companies now use social media on a daily basis, whether to promote their services, products or projects, or simply as a way to stay in touch with customers. Yet, what’s even more fascinating, is that many businesses have understood the power of content. They create blog posts, LinkedIn articles, video essays, infographics and case..
Today self-image matters more than ever before. Any bright entrepreneur will tell you that if you want to be ahead in the game, you need to know how to use social media so that it works for you. Successful companies realize the importance of creative digital presence and the power of social content. Blogging is..
Weibo’s success story is spectacular: the Chinese microblogging platform has enjoyed an exponential growth trajectory since its launch in August 2009. With more than 361 million active monthly users and 154 million daily users, the Chinese version of Twitter has had tremendous impacts on how businesses across the Asia-Pacific region execute their social media marketing..