Most companies now use social media on a daily basis, whether to promote their services, products or projects, or simply as a way to stay in touch with customers. Yet, what’s even more fascinating, is that many businesses have understood the power of content. They create blog posts, LinkedIn articles, video essays, infographics and case..

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Weibo’s success story is spectacular: the Chinese microblogging platform has enjoyed an exponential growth trajectory since its launch in August 2009. With more than 361 million active monthly users and 154 million daily users, the Chinese version of Twitter has had tremendous impacts on how businesses across the Asia-Pacific region execute their social media marketing..

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