At least that’s what Google Analytics thought when they came up with these videos. Just think; you spend hours a day, let alone a week, thinking about how your site can appeal to the average person. But this is how they’re likely to view your efforts if they fall short. The terminology is alien to..
It’s a funny thing. Most businesses are scared of using humour as a tool in their armoury of connecting with consumers. When was the last time you actually laughed (not just smiled) at something on a B2B website? Or let out a chuckle when you opened an email that was trying to sell you something?..
Most companies now use social media on a daily basis, whether to promote their services, products or projects, or simply as a way to stay in touch with customers. Yet, what’s even more fascinating, is that many businesses have understood the power of content. They create blog posts, LinkedIn articles, video essays, infographics and case..