Weibo’s success story is spectacular: the Chinese microblogging platform has enjoyed an exponential growth trajectory since its launch in August 2009. With more than 361 million active monthly users and 154 million daily users, the Chinese version of Twitter has had tremendous impacts on how businesses across the Asia-Pacific region execute their social media marketing..
Digital marketing can be quite different in China as the country has no access to the common social media platforms in the rest of the world, such as Facebook, Youtube, Instagram and Twitter. While more than half of the Chinese population (closing on 1 billion worldwide) are using this instant messaging app called Wechat. It’s..