At least that’s what Google Analytics thought when they came up with these videos. Just think; you spend hours a day, let alone a week, thinking about how your site can appeal to the average person. But this is how they’re likely to view your efforts if they fall short. The terminology is alien to..
Warning; what you’re about to read will challenge what you’ve long thought correct about content. Only continue reading if you’d like to see your work on the first page of the search results. It’s become something of a certainty, hasn’t it? All you need to do is write content that’s of benefit to your reader,..
It’s a valid question don’t you think? You know how it goes. You write your latest blog post, leave it a while, edit it, rewrite the odd bit, and it’s done. Then you remember you need an image to go with it. Last minute; you would rather be done with the whole thing. So the..
Ok, so it’s a nerdy subject. But hey, this is “TechTuesday” and the thoughts here are of use to anyone who wants to see how well their website’s really performing. We’re talking about analytics; or the means by which we know how many people are reading what we’re putting up on our sites. You’d have..
It’s a funny thing. Most businesses are scared of using humour as a tool in their armoury of connecting with consumers. When was the last time you actually laughed (not just smiled) at something on a B2B website? Or let out a chuckle when you opened an email that was trying to sell you something?..
It’s one of the great quandaries, don’t you think, that despite the relentless march of technology, books are still the source of the most useful information? Sure, you may choose to read a book on your phone, or laptop, via something like Kindle. But it’s still a book. Simply transferred to a different medium. Words..
It’s something you’re well aware of; images massively help your message. But there’s more to consider here; such as they’ll only have maximum impact if you take the time to pick them carefully. And you might even be better off leaving them out if you can’t find a good one. What do we mean? Well, take..
You’re reading this online. It could be on your phone or laptop. You may have found yourself here because of a search, following the site, or just curious because of something you saw on Twitter, Instagram or Facebook. It’s the norm, isn’t it? Businesses set up a website, run a blog, get active on social..
No idea? Me neither; until I looked it up. It’s the fear of the number 13, especially when on a Friday. Like today. It might seem superstitious to you, but it’s the most widely feared day and date in history. Incredible, but true. Much like the field of marketing in many respects. Overwhelmed with information,..
You’re not going to read today about which books you should buy to learn more. Nor which websites you should visit to get more tips. Sure, they’re out there, and it’s easy to say go and look at such-and-such. (Take a look at our old blog posts for some of those.) And no claims to..